Business coaching from licensed psychologists for executives, founders, and high-stakes professionals. Decisions under pressure, leadership under load, sustaining the long game.
The boardroom, the trading desk, the operating room, the courtroom - these are performance arenas too. The mental skills that work for elite athletes work just as well in business - and we’ve been adapting them for years.
FPA Performance offers executive coaching in Tampa Bay from licensed psychologists, in person at our St. Petersburg and Trinity offices or by telehealth anywhere in Florida. We work with executives, founders, attorneys, physicians, and other professionals whose work happens under load. The focus is practical: making clear decisions in compressed time, leading teams through stress, recovering from setbacks, and sustaining a multi-decade career without burning out.
You can’t out-grind a broken mental model. Fix the model.
Common signs the work would land.
By 3pm you’re making worse calls than you did at 9. By Thursday you can’t see straight.
You’re running a team and convinced they’ll find out you don’t know what you’re doing.
The thing you loved building feels like an obligation. You can’t remember why you started.
A difficult conversation has been sitting on your list for six weeks.
Vacations don’t restore you. Weekends evaporate. Sleep doesn’t fix it.
When work goes badly, you fall apart. A long-term liability we can address.
Performance psychology, adapted to the demands of leadership and high-stakes professional work.
Frameworks for making cleaner decisions under time pressure - and recovering when one goes wrong.
Treat your day like a competitive schedule. Block work, recovery, and reset like a coach would build a training week.
How you hold yourself in a room. Voice, body, attention. The same fundamentals as any other stage skill.
The difficult conversations you’ve been avoiding - drilled, then delivered. The cost of avoidance is higher than the conversation.
A structured plan for restoring energy, motivation, and clarity. Not a vacation. A protocol.
Decoupling your sense of self from the latest performance review or funding round. The career is long.
Most business coaches bring frameworks from their own careers. An executive coach with doctoral training in psychology brings something different: an understanding of how stress changes judgment, why smart people avoid the one conversation that matters, and how burnout builds long before it shows.
The same protocols we use with athletes apply here. To see how that translates, read coaching lessons for off-field success, or our post on burnout, which reads just as well for a founder as for an athlete.
Executive coaching is fee-for-service and is not billed to insurance. If clinical concerns like anxiety or depression come up during the work, we'll talk with you about therapy options and how those would be handled.
Two licensed psychologists, both active members of the Association for Applied Sport Psychology (AASP).
Co-owner and Chief Technology Officer of Family Psychology Associates, so he knows the pressure of leading people and running an organization firsthand. Featured on ABC Action News and 10 WTSP Tampa Bay.
Co-founder of FPA Performance. Works with clients from students to working professionals presenting on the biggest stages of their careers. An ultrarunner who knows something about pacing a long effort.
In person at either office in Tampa Bay, or telehealth for leaders anywhere in Florida.
Engagements range from short event-focused work to ongoing monthly sessions. Confidential, no industry context required to start.